How well do you know your audience? You’ve likely defined a target audience that best aligns with your business strategy (if you haven’t, check out our previous blog, “3 Steps to Defining and Finding your Target Audience”), but are you keeping up with their changes in tastes and behaviors? It’s essential to keep a two-way communication line open between your …
Best Brand Voices on Social Media (According to PTE)
Creating a loyal social media following takes more than just sharing content. It requires a consistent brand voice that engages the audience and makes them want to see more. In addition to consistency, adding value to your posts through knowledge and humor are two great ways to create a deeper connection with your audience. Need some inspiration? The PTE team …
3 Questions to Ask Your Content Development Team
You’re probably already aware that a thoughtful messaging strategy is imperative to communicate with your target audience. This isn’t a “spray and pray” approach – just putting the message out and hoping the right people receive it. Strategic content development tactics are crucial to creating conversions. There are some vital factors that can help your content reach, engage, and eventually …
How Companies Are Promoting Sustainability
While companies have been “going green” and promoting sustainability for years, the demand for corporate environmental responsibility is at an all-time high and doesn’t appear to be slowing down. This focus on sustainability has been driven by headlines focused on climate change coupled with changing consumer behaviors from Millennials and Generation Z. Ahead of Earth Day, we took a look …
3 Tips for Responding to Reviews
Like most business owners, you have likely received an online review at some point – good or bad. These reviews are what potential customers see and how many base their opinion about your business. Responding to reviews is important and sheds additional light on how you conduct business. Negative reviews can drastically hurt a business, especially small businesses. Learning how …
5 Ideas to Boost Your Holiday Marketing
With less than 70 days until Christmas, the holiday season is quickly approaching. That’s certainly hard to believe, isn’t it? Now, you might be thinking it’s a bit too soon to launch your holiday marketing strategy and respective promotions/offers. However, according to a recent article on Business2Community.com, the National Retail Federation (NRF) indicates that “each year, about 40 percent of …
5 Tips for Boosting Engagement on Instagram via Stories
Instagram Stories are becoming increasingly popular with marketers and brands, which is why boosting engagement is so important; but what are some best practices for ensuring your Stories are not only seen but also produce high engagement? According to Later, Stories generate more than 500,000 views daily. This makes it an ideal platform for brands looking to connect with their …
3 Key Social Media Trends in 2020
Social media is changing every day. New features and trends seem to always be on the rise leaving digital marketers to constantly adapt to ensure content follows best practices and is aligned with current trends. This year in particular has spurred various changes and new trends within the marketing and digital communication industries. While some of these can be attributed …
5 Tips for Effective Healthcare Public Relations
The ongoing COVID-19 pandemic has forced healthcare public relations (or PR) to the forefront of public and media attention. Now more than ever, healthcare PR is critical. Despite much of the news being centered on the Coronavirus pandemic, it should not diminish the importance or prominence of other types of healthcare news, information, findings, technology, etc. Leading companies, practices, and …
3 Quick Tips for Better Networking Amid COVID-19
Knowing how to network effectively is a powerful tool in today’s modern professional setting. Not only does it give you the opportunity to develop or deepen your professional contacts and references personally, it also provides you with the chance to highlight your company and demonstrate your unique value proposition (UVP) – both as an individual and as the face of …