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4 Steps to a Successful Marketing Communication Campaign

In blog, Featured News by getpushing

A robust, successful campaign takes much skill and strategy to execute well. Think beyond the tactics (how you plan to execute – banner on the website, social content) and start with the goal – your desired outcome. Ask yourself, “What are we trying to accomplish with this campaign? What does success look like?”. Then, use these four steps to ensure …

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3 Effective Storytelling Ideas to Supercharge Your Business Growth

In blog, Featured News by getpushing

Storytelling has become a game-changer in the world of marketing and business promotion. It is no longer enough to simply just advertise your products or services. Today’s consumers crave connection and want to know the story behind your brand. They seek informative, inspiring, and relatable content that resonates with their values and aspirations. To ensure your business thrives and attracts …

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3 Ways to Make Your Marketing Dollars Go Further

In blog, Featured News by getpushing

It is no secret we are experiencing economic turbulence today. So, we have some ideas on how to help your marketing dollars go further (vs. the knee-jerk reaction of cutting marketing budgets). Strategic marketing doesn’t have to cost thousands. Don’t let an economic upset disrupt your business. Use these tips to make your marketing dollars work for you. If you …

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3 Reasons Why Measuring Marketing Is Critical — And How to Do It Well

In blog, Featured News by getpushing

You could be checking all the boxes of your marketing strategy — email newsletter with segmentation, quality social media posts, media relations, etc. But if you aren’t measureing those efforts and paying attention to the bottom-line results of your marketing, how do you know it’s working? The answer is you don’t.  Measurement is a key component of a successful marketing …

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Five Benefits to Community Involvement in 2023 – Second Edition

In blog, Featured News by getpushing

Have you read our top-performing blog post on the benefits of community involvement? It’s earned more than 2,321 visits and remains a top blog to this day. If so, we have some updates for you. If not, you’re in for a treat…  The opportunities for networking, brand exposure, content development, team building, and attracting local talent were among the top …

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How AI is Changing Marketing and Public Relations

In blog, Featured News by getpushing

Technology has advanced tremendously since its inception and will only continue to do so — and quickly. The creation of artificial intelligence is technology’s and the world-wide web’s newest brainchild, and it’s dominating headlines. Fear not; artificial intelligence was created to enhance our lives, not take them over. In the fields of public relations and marketing, artificial intelligence tools are being …

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3 Things to Look For in a Marketing Firm

In blog, Featured News by getpushing

Having options is good. But when you’re comparing dissimilar things or don’t have the same grading scale for all the options, it can become difficult or, worse, invaluable. Selecting the right marketing firm is no different.  No marketing firms were created equal – even though it may seem like they are all alike. They may provide similar services or functions, …

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Beyond the Hype: 3 Proven PR Strategies for Success

In blog, Featured News by getpushing

By Samantha Scott, APR The news media is dying. Fake news is rampant. People only use social media to get information. You’ve likely heard all of these at some point. While the way we obtain and consume information has changed (especially rapidly in the last five years), it does not diminish the importance or need for strategic, effective, public relations. …

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Marketing and Communication During an Economic Downturn

In blog, Featured News by getpushing

By Samantha Scott, APR Unless you haven’t seen any news, been on social media, listened to a podcast, or talked to anyone recently – you’re likely aware that the United States (and elsewhere) is experiencing some economic turbulence, shall we say.  In times like these, business leaders tend to reconsider their expenditures and look for ways to save. Often marketing …

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Mother’s Day Gift Guide

In blog, Featured News by getpushing

Mother’s Day is coming soon – are you ready? We’ve got some suggestions for how you can surprise her with something special and support local Southwest Florida businesses. From flowers to fun times, spoil your mom with a day she will never forget!  #1: The Classic Gift, with a Twist: Flowers from Driftwood Garden Center  #2: The Relaxing Gift: A …