Welcome to the PTE team, Marta!

In Communication, Featured News, new hire, public relations southwest florida by getpushing0 Comments

  Marta VanderStarre has joined Pushing the Envelope as a Communication Strategist! She is a professional communicator specializing in marketing strategy, knowledge management, and visual communications and is looking forward to being a part of the Pushing the Envelope team. Marta is extremely dedicated, and will also be supervising a Communications Coordinator and an intern here at Pushing the Envelope. …

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Understanding PR Planning and Measurement

In brand awareness, Communication, Measurement, Uncategorized by getpushing0 Comments

There are lots of great ways to measure your public relations! You could make press releases, send out media alerts, post blogs, take charge with social media efforts, and keep an eye on and maintain your website traffic. The question is… How do you know if these efforts are successful? The SWOT Analysis can be quite effective to help you …

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What I’ve Learned From My Internship At PTE

In internship, public relations, pushing the envelope, Reputation Management, Rise Up, social media by getpushing0 Comments

Written by Shannon Carroll I have been given many incredible opportunities and experiences in the marketing and public relations industry from my internship with Pushing the Envelope. I had the privilege of working in a very professional, welcoming, and educational environment. Being able to be mentored by and learn from Diana, Vanessa and Samantha and all of the wonderful staff …

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CAN-SPAM and How it Affects Your Email Marketing

In Communication, Compass, copyrights, Email Communication, Email Marketing, marketing by getpushing0 Comments

If you are using email in your business – you need to be aware of the CAN-SPAM Act. This Act sets the rules and establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. This Act covers all commercial messages, which the law defines as “any electronic mail …

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Veterans Day – Remembering Veterans Close to Us

In Uncategorized, Veteran Affairs by getpushing0 Comments

To honor our servicemen and women this Veterans Day, the team at Pushing the Envelope would like to share stories, thoughts, and photos of veterans who have touched their lives. “Veterans Day is a special time. It’s a time to give respect, to reflect, to appreciate the sacrifices so many have given. My grandfather, father, father-in-law, uncle, and many friends have served …

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The 6th Annual CAN IT! Campaign Food Drive Kicked Off This Month

In CAN IT!, Push It Forward, southwest florida by getpushing0 Comments

Can you believe the holidays are just around the corner? While you’re thinking about what yummy treats are in store at this year’s Thanksgiving table, why not do something to help those who may go hungry? Pushing the Envelope – along with a number of community partners – is working to make sure everyone has something to be thankful for …

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High Resolution Images vs. Low Resolution Images

In Compass, digital marketing, Graphics, photography by getpushing0 Comments

Often times when dealing with print media you will repeatedly hear “high resolution” or “low resolution.” What is image resolution? Image resolution is the detail an image holds. “Why does that matter? My image is great quality!” That may hold true on your computer screen, but transitioning between different mediums affects the quality of an image. Digital and print are …

Pushing the Envelope Honored with 4 Awards at State Public Relations Event

In award, award of distinction, News, news releases by getpushing

Pushing the Envelope, Inc. (PTE), a local marketing communication firm was recently honored with four awards from the Florida Public Relations Association for public relations excellence. PTE won two Awards of Distinction and two Judges’ Awards. An Award of Distinction and a Judges’ Award were received for the firm’s annual food drive, CAN IT! Campaign. Another Award of Distinction was …

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Dissecting a Brand

In brand awareness, Branding, marketing by getpushing

By: Samantha Scott, APR Branding as a term has been used for a long, long time dating back to cattle ranchers who were trying to distinguish their cattle from their neighbors’. Still it’s used to differentiate one thing from another. However, in the overuse of the term we’ve lost a bit of the meaning. The purpose of this blog is …

Happy Social Media Day! Keep a Lookout for These 3 Digital Marketing Trends

In digital marketing, marketing, social media by getpushing

To celebrate Social Media Day, we’re sharing important takeaways from the top three social media trends… 1. Facebook Live Social video has erupted over the past year. More than 50 percent of people who visit Facebook in the United States every day watch at least one video. Facebook Live allows users to broadcast in real time to give their audiences an exclusive …