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Build it. Track it. Analyze it.

In Featured News by getpushing0 Comments

UTM codes… A simple way to track exactly where traffic to your website is coming from and can easily be used by Google Analytics to measure, track and sort all data derived from these links. Why use UTM codes? Think about it this way: If you have 5 different sources pointing to 1 link, UTM codes are the easiest and …

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5 Ways to Measure the Success of an Event

In event, Featured News, Measurement by getpushing0 Comments

Looking for ways to make your event more successful than the last? How do you know if your event succeeded? Event marketers are often tasked with finding the metrics that matter to their clients to prove the value of an event. Before the start of an event, goals must be established – attendee satisfaction, registration numbers vs the actual number …

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Show your Fans and Followers Love Year-Round!

In Featured News, social media by getpushing0 Comments

We can all agree that social media has grown in importance over the years, making it a major factor of business development today. With an array of globally popular channels (such as Facebook and Twitter) and more niche/industry-specific mediums, social media changes are inevitable. No matter the space, your goal is to captivate (and retain) your audience. Don’t just create …

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Social Media and Healthcare: Is it essential or trivial?

In Featured News, social media by getpushing0 Comments

When you first think of social media, do you think about Facebook, Instagram, Twitter, Google+?  Or do you think about relationship building, creative, idea sharing and networking? What if I said that social media is both! In this day and age where social media is dominating the way we are reaching our audience and influencing their behaviors, why are healthcare …

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Accepting 2017 Push It Forward Grant Applications

In blog, Featured News, grant by getpushing0 Comments

Are you a local nonprofit organization? Do you need help creating and implementing a public relations/marketing plan for your organization? Pushing the Envelope, in honor of our 11th anniversary celebration, has announced our Annual Push It Forward Grant. The Push It Forward Grant is our way of giving back to the Southwest Florida community by providing 20 hours of public …

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5 Things To Ask Your PR Firm Before Signing a Contract

In Communication by getpushing

What should a prospective client ask their preferred PR firm before doing business with them? Many are hesitant about hiring a public relations firm for various reasons. There is plenty a PR firm can do for a company and should be viewed as a valuable investment. Like any investment, however, it should be done with careful consideration. The team here …

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What I’ve Learned From My Internship At PTE

In internship, public relations, pushing the envelope, Reputation Management, Rise Up, social media by getpushing

Written by Shannon Carroll I have been given many incredible opportunities and experiences in the marketing and public relations industry from my internship with Pushing the Envelope. I had the privilege of working in a very professional, welcoming, and educational environment. Being able to be mentored by and learn from Diana, Vanessa and Samantha and all of the wonderful staff …

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CAN-SPAM and How it Affects Your Email Marketing

In Communication, Compass, copyrights, Email Communication, Email Marketing, marketing by getpushing

If you are using email in your business – you need to be aware of the CAN-SPAM Act. This Act sets the rules and establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. This Act covers all commercial messages, which the law defines as “any electronic mail …