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Start With The Facts

In Featured News by getpushing0 Comments

Fact sheets are just that: a one-page summary of facts about a company or organization. Fact sheets are typically posted on a company’s website and included in its media kit. They can also be used in business directory listings, award applications, etc. to give a quick and concise synopsis of a company, organization, event or product specifications. Fact sheets on …

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What to Say When Pitching Media

In Featured News by getpushing0 Comments

You want to generate exposure for your business or organization, right? Publicity seems like a natural option – you can share your news with the media and they’ll cover it. While it sounds simple, it’s anything but… Reporters and journalists receive hundreds of emails each day, which means sending a standard news release won’t always put you in the spotlight. …

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Community Engagement & Relations for Businesses

In Featured News by getpushing0 Comments

Community relations, as it pertains to businesses, has a two-fold positive effect: first, it allows local businesses to present their employees the opportunity to be a part of their community as a group; second, it provides local positive exposure to a company that may not have a large budget for advertising or marketing. These can both be achieved with five …

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Team Up with PTE to Build Up Our Community!

In Featured News by getpushing0 Comments

Decades of research and the resulting studies confirm that youth who participate in after school and / or mentoring programs reap positive benefits in academics, improved interpersonal skills, social, emotional and intellectual growth and delinquency prevention. Organizations like the Boys & Girls Clubs of Lee County and Pickup the Ball have made it their mission to provide such opportunities for …

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Happy Small Business Week – Succeed and Save with Compass!

In blog, Compass, Email Marketing, Featured News, Instagram, LinkedIn, marketing, news releases, pr, public relations, public relations southwest florida, Reputation Management, SEO, social media, strategy, twitter, web design, Website Analytics, Website Development by getpushing

We’re excited to celebrate this year’s Small Business Week, and Small Business Month, by giving small businesses, startups, and nonprofit organizations a marketing boost where it’s needed most! We’re a small business too, so we know how important it is to spread the word about the awesomeness of your organization. So how does a business or organization flourish without stellar …

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Graphic Design Best Practices

In art, design, digital advertising, digital marketing, Featured News, Graphics, tips by getpushing

In the age of all-things-digital, visual content reigns supreme. While video popularity is on the rise, graphic design still proves to be a key player in compelling readers and viewers to build a relationship with your brand. If you don’t yet have a working knowledge of graphic design basics, here are some simples rules to follow to make sure you’re …

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Pushing The Envelope Honored with Six Regional Awards

In award, award of distinction, Featured News, fpra, golden image awards, public relations by getpushing

Pushing the Envelope, Inc. (PTE), a local marketing and public relations firm, won a Grand Image Award, two Image Awards, two Judges’ Award and one Award of Distinction at the Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony earlier this month. This is the tenth year in a row that the firm has been honored for outstanding communications campaigns. PTE won the Grand Image Award in …

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Build it. Track it. Analyze it.

In Featured News by getpushing

UTM codes… A simple way to track exactly where traffic to your website is coming from and can easily be used by Google Analytics to measure, track and sort all data derived from these links. Why use UTM codes? Think about it this way: If you have 5 different sources pointing to 1 link, UTM codes are the easiest and …

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5 Ways to Measure the Success of an Event

In event, Featured News, Measurement by getpushing

Looking for ways to make your event more successful than the last? How do you know if your event succeeded? Event marketers are often tasked with finding the metrics that matter to their clients to prove the value of an event. Before the start of an event, goals must be established – attendee satisfaction, registration numbers vs the actual number …

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Show your Fans and Followers Love Year-Round!

In Featured News, social media by getpushing

We can all agree that social media has grown in importance over the years, making it a major factor of business development today. With an array of globally popular channels (such as Facebook and Twitter) and more niche/industry-specific mediums, social media changes are inevitable. No matter the space, your goal is to captivate (and retain) your audience. Don’t just create …