FORT MYERS, Fla. – December 1, 2011 – Alex Fernandez, Social Media Strategist at Pushing the Envelope, Inc. has earned his Master of Science in Internet Marketing.

Fernandez is now well versed in the advanced academic studies of Internet marketing, search engine optimization, e-commerce, and the psychology of the online consumer.  His studies included key areas such as online brand development and consumer behavior / analysis, website usability testing, social and mobile marketing, website conversion optimization, search engine marketing strategy, Internet public relations and more.

“The decision to pursue my Master’s was based on obtain a competitive edge in my niche area of social media marketing,” states Fernandez. “I wanted the most ‘current’ education possible, considering that the online environment is ever-changing, coupled with my work at Pushing the Envelope, I’ve gained that.”

Fernandez helps clients communicate effectively through social media and other online platforms by developing fully integrated marketing strategies that enhance a brand's presence. He has led both regional and national internet marketing campaigns in several industries, including travel, tourism, healthcare, hospitality, education, technology, and more.

Pushing the Envelope, Inc. is an award winning, communications firm. They offer comprehensive public relations, social media strategy and marketing services. Based in Fort Myers, the firm services clients both regionally and nationally. For more information, please visit their website, call (239) 221-2858 or email at Info@GetPushing.com.